Greenwall Education
Dr Linda Greenwall is a Specialist in Restorative Dentistry and Prosthodontics, with a special interest in tooth whitening and minimally invasive aesthetic dentistry.
Diane Rochford is a Dental Hygienist who has been working to her full scope of practice since joining Dr Greenwall’s team in 1996.
Throughout their careers, Linda and Diane have valued the knowledge, power and inspiration continuing education provides to achieve the highest standards of dental care for patients of the practice.
It is the knowledge and inspiration acquired from their many teachers that has led Linda and Diane to share their knowledge and experiences through teaching and inspiring other dental professionals.
Dr Linda Greenwall
BDS, MGDS, RCS, MSC, MRD, RCS, FFGDP, FICD, BEM
Since the publication of her first and award winning, dental textbook ‘Bleaching Techniques in Restorative Dentistry’ in 2001, Dr Greenwall has become a renowned lecturer and teacher in the UK and Internationally on the subject of tooth whitening. Her continued research combining tooth whitening with minimally invasive dentistry continues to widen her appeal to audiences. Writing extensively for numerous professional journals and her role as Editor-in-chief of Aesthetic Dentistry Today complements her role as a teacher, enabling others in the profession to learn and benefit from her work.
A founder member of the British Dental Bleaching Society in 2008, allowed Dr Greenwall and her colleagues to work with Parliamentary Ministers on the changes to the current tooth whitening legislation in the UK. A past President of the Metropolitan Division of the British Dental Association, Chair of Alpha Omega, London Chapter in 2013, and founder member of Women in Dentistry, all lends to her being well respected within the profession.
Diane Rochford
BSc(Hons) Dip DH (1996)
Diane joined the team as a Dental Hygienist in September 1996, six months after qualifying from Guy’s (London), where she was awarded the Hu-Friedy Scaling Prize. Developing her clinical skills in all areas of dental hygiene, including tooth whitening, Diane continues to provide care for patients, utilising her full scope of practice.
In June 2006, Diane was invited to lecture on the Dental Hygiene programme at World Aesthetic Congress in London and has since gone on to teach and lecture in the UK and overseas, alongside regularly teaching dental hygienists and dental therapists on her own tooth whitening courses. Diane writes for professional journals and facilitates a study group for dental hygienists and dental therapists.
Continuing education is essential to provide the highest standard of care for patients of the practice, Diane attends many Continual Professional Development courses and also completed a BSc (Hons) in Dental Studies for Dental Care Professionals at University of Central Lancashire (UCLAN), graduating in December 2016.
Diane is a member of professional organisations; the British Dental Bleaching Society, British Society of Periodontology, College of General Dental Practice (UK) and the British Society of Dental Hygiene and Therapy, a member since 1996, becoming an active member in 2013 with various roles and is currently Immediate Past President after completing her two-year tenure as President (2020-2022)
Diane is a highly skilled hygienist, who is kind and considerate to all her patients.
Dr Joseph Greenwall Cohen
BDS,MBA
Dr Joseph Greenwall-Cohen has researched and published significantly on tooth whitening and minimally invasive aesthetic treatment since qualifying in 2018. He has also undertaken further training both in the United Kingdom and the States. Joseph lectures globally on tooth whitening and managing complex discoloration with a special focus on under 18 patients. He currently works in private practice in Hampstead where he focuses most of his time on managing complex discoloration and enamel hypomineralisation cases with minimally invasive aesthetics.
Education
2020 - 2022 London Business School, London, United Kingdom
Masters of Business Administration
Healthcare Club, Pharma and Medical Device Lead
2013 - 2018 University of Manchester Dental School, Manchester, United Kingdom Bachelor of Dental Surgery
DentalMaterial Prize 2015, 2016. Honors (2013, 2017), Distinction (2018)
Employment
2018 - present Greenwall Dental Private Health Clinic, Dentist - London, United Kingdom
Delivering multispecialty private dental care for a range of complex treatments for patients with a subspecialty focus on complex aesthetic care in patients with enamel defects and discolorations
2022-2024 L.E.K. & Accenture -Healthcare and Life Science Consulting
Led strategic assessment and evaluation of several leading dental manufacturers & dental corporates for purchase by private equity Led further strategic assessments for a range of healthcare providers including fertility care and healthcare transportation provider Developed optimisation strategy for a multination dental provider and a fertility provider
Developed operating model for a leading pharmaceutical company which was used for launch of acquired respiratory asset Implemented technology transformation for dental and optometry NHSBSA
2021 Convatec Group PLC - Business Development - London, United Kingdom
Formulated an inorganic growth strategy across all 4 major business units and working with Business unit heads and CTO ran initial implementation steps.
Utilized growth strategy and matrix system, identified 5 target acquisition companies for further due-diligence.
2020 Dentex Healthcare Group - Acquisitions London, United Kingdom
Assessed and valued over 100 private dental businesses, recommending 10 clinics to the investment committee, resulting in 3 acquisitions.
Led qualitative insight and clinical risk assessments on potential business acquisitions, collaborating with the CFO, legal and operations team to determine suitability for portfolio.
Identified key end user requirements, collaborating with a team of 5 in development of a novel software platform to maximize intra-portfolio growth. The platform is in use in 75 businesses.
Charity & Volunteer Experience
2015 - Present Dental Wellness Trust, London United Kingdom & Cape Town, South Africa
Committee Member and Scientific Researcher
Led and participated in research projects in both the United Kingdom and South Africa, coordinating activities and undertaking research activates
Led healthcare preventative initiatives for thousands of children in the United Kingdom and South Africa Oral health screening and fluoride varnish outreach in schools
Clinical Research and Publications
2017
Detecting the earliest radiological signs of bisphosphonate-related osteonecrosis - BDJ 17.11.17 H.Devlin, J.Greenwall Cohen, K.Horner
Radiological signs - osteonecrosis
Carbamide peroxide and its use in oral hygiene and health - Dental Update 10.2017 J. Greenwall Cohen, L Greenwall
Carbminde Peroxide and Oral health
2018
Tooth whitening for the under-18-year-old patient - BDJ 13.07.2018 J. Greenwall Cohen, L.Greenwall, K. Harley
Under 18 bleaching
2019
The single discoloured tooth: vital and non-vital bleaching techniques - BDJ 01.06.2019 J. Greenwall Cohen, L. Greenwall
Single Discoloured tooth
Silver diamine fluoride - an overview of the literature and current clinical techniques - BDJ 12.06.2020 J Greenwall - Cohen, L. Greenwall, S. Barry
SDF
Charcoal-containing dentifrices - BDJ 10.05.2019 L. Greenwall, J Greenwall Cohen, N.H.F Wilson
Charcoal Toothpaste
The safety and efficacy of 'over the counter' bleaching products in the UK - BDJ 20.02.2017 J Greenwall -Cohen, P. Francois, JP. Attal
Over the counter whitening
2020
COVID-19 testing in a UK dental practice - results of a pilot study - BDJ 21.04.2020 L. Greenwall, M.Cebula, J.Greenwall - Cohen, S. Effenberger
Covid testing
Shear bond strength and interfacial analysis of high-viscosity glass ionomer cement bonded to dentin with protocols including silver diamine fluoride - 2020